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A reprimand for Reebok
Dita Sari doesn fit the organization stereotype of the anti-globalization activist running naked through the barricades in the WTO, raving about anarchy and calling for death to capitalists. This 29-year-old Indonesian labor activist demeanor is gentle, almost schoolmarmish. When she speaks, she slathers the conversation with expressions like proletariat and class struggle, but in a tone of voice so demure it like hearing a nun read from Kapital.
Her room, attached to the offices from the labor union she heads, the 22,[url=http://duveticaukoutlet.halod.com/][b]http://duveticaukoutlet.halod.com/[/b][/url],000-strong National Front for the Indonesian Workers Struggle (FNPBI),[url=http://discountmerrellshoes.webmium.com/][b]discount merrell barefoot shoes discount merrell shoes online shop[/b][/url], is furnished with a woven rattan sleeping mat, a CD player (she likes Enya),[url=http://parajumpersoutletitalia.albirank.net/][b]parajumpers outlet italia parajumpers Parka Piumini online shop abbigliamento[/b][/url], a worn-out Snoopy doll and piles of books everything from Kahlil Gibran to Danielle Steel to Fidel Castro in Crisis. It this combination of the sweet and also the strident, the easy and the dead serious, which has helped make Dita a brand-builder nightmare.
In January 2002, Dita was named a success from the annual Reebok Human Rights Award for organizing Indonesian workers in to the country first independent union. She and three other women activists were invited to Salt Lake City to simply accept $50,000 prizes as a result of Robert Redford, Desmond Tutu, Kerry Kennedy Cuomo and Katie Holmes of Creek included in the cultural festivities accompanying the Winter Olympics. To Dita, this was big bucks. The average Indonesian factory laborer would have to work with 69 years to earn $50,000 even though average life expectancy is just 67. But per week before she was scheduled to appear the plane ticket had already been booked Dita publicly declined the award.
How did this diminutive, soft-spoken woman end up sucker-punching a corporate giant and its human rights campaign? And why did she refuse the award of a lifetime at the minimum, an award that could have given years of funding on her activism? It would appear that Reebok failed to calculate precisely what Dita Sari means.
Reebok official response to Dita decision was terse. Inside a pr release issued on Feb. 4, Reebok wrote: Sari, the Indonesian labor rights activist who was among the four women scheduled to receive the 2002 Reebok Human Rights Award, informed Reebok suddenly a week ago that she has withdrawn her acceptance of this year Award. Dita Sari has decided it could be inappropriate to simply accept an award from the corporation which is producing products globally. The in-between-the-lines jabs were not tough to spot. A fickle woman subject to sudden changes of heart, one that probably believes McNuggets are responsible for Third World infant malnutrition and that Bill Gates III in ASCII code adds up to 666. You receive it: She one of these.
But Dita story isn't that simple. Born into a middle-class family where, she says, interesting ever happened, Dita went to the University of Indonesia in Jakarta using the intention of being a lawyer. She soon found herself on the other side from the law. At the time, foreign investment was extremely popular, drawn by Indonesia cheap labor pool and the willingness of state security forces to take uncompromising action against workers who protested wage or safety violations. Reebok was one of many multinationals wanting to seize the opportunity.
On July 8, 1996, Dita and some friends in the People Democratic Party (PRD), an unofficial left-wing organization highly critical of Suharto government, organized their biggest demonstration ever in Surabaya, Indonesia second-largest industrial center. Twenty thousand factory workers required wage raises, the right to organize freely and a halt to military intervention in labor disputes. The big event was split up by army and marine personnel,[url=http://duveticaukoutlet.halod.com/][b]Duvetica UK[/b][/url], and the leaders were arrested. whacked people until they bled, then threw them in the back of trucks and took these phones law enforcement station, Dita said. She was charged with and the legitimate government under an archaic statute dating back Dutch colonial days.
Dita laughing bitterly in hindsight recalled how she was certain she would soon be released. The year before she'd led a strike on PT Reebok, a Reebok producer whose mostly female workers were being paid under $1.50 each day. The strike have been pay through the police, who beat and arrested Dita but quickly allow her to go. This time, however, something even hotter was brewing. On July 27, mobs attacked the Jakarta headquarters of the Indonesian Democratic Party (PDI). At the time, the PDI was 1 of 2 officially permitted opposition parties, its leader the popular Megawati Sukarnoputri, now Indonesia president. In a classic divide-and-conquer move, the federal government accused the PRD of masterminding the attack, which left a lot more than 50 of Megawati followers dead,[url=http://rogervivieroutlets.webmium.com/][b]roger vivier discount for Discount[/b][/url], despite evidence the military had in fact encouraged the rioters. The PRD was demonized by officials as a organization set on overthrowing the federal government, and Dita charge was upgraded to carrying a maximum penalty of death.
Dita spent the first few months of her incarceration as the only woman inside a criminal facility. She said she survived the tough conditions barely edible food, no blankets, no clocks, no radios, no reading materials and, for ladies, no maxi pads by using other inmates. prisoners had find out about me within the papers. They had this picture of me, not the same as average folks. She not set for narcotics, she not really a killer,[url=http://rogervivieroutlets.webmium.com/][b]Discount Roger Vivier Shoes[/b][/url], she not a chicken stealer or perhaps a brawler. They brought me food during the night and so i wouldn need to live on the rations.
Dita received a six-year sentence after her April 1997 trial, and was gone to live in a mixed-sex prison where she soon helped inmates organize a protest against meat and also the extortion and harassment of visitors. The protest culminated within the inmates setting fire to the prison and also the guards stripping the women for their underwear and beating them 1 by 1. Dita was charged with inciting the riot and set under special guard. The only times she was allowed outside the walls were for a 45-minute visit to her mother deathbed along with a visit to a healthcare facility after she contracted typhoid, an illness spread by fecal-oral contamination, from the prison food. Habibie, Suharto successor.
Dita explained that, with all this history, her rejection of Reebok was not even close to sudden. said hello was for that Nobel prize, Dita recalled. turned out it was for Reebok. But nobody gave him the information because back then everyone is not me was too disoriented, they were in hiding underground. There was nobody to organize that Nobel kind of stuff. For what, anyway? Even my father was working really hard in internet marketing, saying, Reebok really wants to provide you with $10,[url=http://woolrichswedense.gengfl.com/][b]woolrich arctic parka sweden outlet woolrich online shop sweden göteborg[/b][/url],000, where your photo, where this and that? I told him, forget about it, Papi.
Despite Dita seeming lack of interest, Reebok continued to maintain its eye on her behalf. In January 1999,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Down Jackets For Men Store[/b][/url], after Dita cause had been picked up by Amnesty International and Human Rights Watch,[url=http://kaufenmonclerjacken.albirank.net/][b]Moncler fabrikverkauf Moncler Herren Jacken Moncler Jacken Outlet Österreich[/b][/url], Reebok CEO, Paul Fireman, wrote instructions to Habibie requesting Dita unconditional release from prison. In an interview with the Asian Wall Street Journal,[url=http://woolrichjacket.webmium.com/][b]http://woolrichjacket.webmium.com/[/b][/url], Fireman said, did it because Ms. Dita Sari imprisonment made it difficult for Reebok to honor our resolve for respect the human rights, such as the right to organize, from the nearly 30,000 workers in Indonesia who produce our footwear. The Indonesian workers who produce Reebok products cannot truly be free to organize and bargain collectively while their representatives are imprisoned or even the subject of government harassment.
Dita laughs now at the reference to the letter, stating that Reebok knew full well what kind of country it was operating in when it first opened its factories.
When Dita learned about a persons Rights Award in December 2001, her first response was that they should go ahead and take money and divide it among Reebok workers and use her time about the Salt Lake City podium to talk out against the company labor practices. events scheduled for the prior to the awards ceremony, she wrote to Reebok and declined. believed to Reebok,[url=http://duveticamen.blogspot.com/][b]http://duveticamen.blogspot.com/[/b][/url], understand how you treat your workers within the Under developed. I understand because I helped organize them and completed actions together. We all know you once paid your workers just one dollar a day whenever your sneakers were selling for a hundred and you rented the police to eliminate us. Understanding this, we feel it isn appropriate for you to definitely place the lid about the wrongs you committed toward workers by giving this sort of award.
Dita had a point. In the mid-1990s, as the anti-sweatshop campaign was blasting leader in the industry Nike because of its treatment of Third World workers, Reebok started to rebrand itself as the sneaker with a heart. In 1999 Reebok announced it might begin paying Indonesian workers 24.3 percent above the legal minimum wage. Additionally, it released a lengthy report with a consultancy firm that criticized conditions in Reebok-producing factories,[url=http://parajumpersonline.webmium.com/][b]http://parajumpersonline.webmium.com/[/b][/url], promising improvements.
But despite all of this, the contrast between Reebok corporate health and its Indonesian workers well-being is becoming more pronounced, not less. Paul Fireman is one of the highest-paid corporate executives in the usa, earning approximately $3.Two million in 2000. His home is worth approximately $12 million and his yacht, Solemates, another $35 million. (If he sold just the yacht and purchased a Honda 125cc motorbike, that is what Dita drives,[url=http://billigamonclerjackasverige.albirank.net/][b]Billiga Moncler Jacka Dam Outlet Sverige Moncler Dunjacka online rea Du Njuter Imponerande Vinter[/b][/url], he could pay his entire Indonesian workforce of 30,[url=http://discountmerrellshoes.webmium.com/][b]http://discountmerrellshoes.webmium.com/[/b][/url],000 over a year worth of wages.) And although Reebok were built with a few bad years in the its stock went up 400 percent since January 2000, and in 2001 it posted a 27 percent increase in net income. Meanwhile, most Indonesian workers have observed a drop within their quality lifestyle. When Dita was arrested and beaten for leading a strike against Reebok, its workers were making around $36 a month. Now they making around $75, but the cost of basic goods has almost tripled. It doubtful that Paul Fireman would ever guess, while soaking up the sun in the deck of his yacht, what it would be prefer to pay a day wages for any bottle of youngsters cough syrup.
Why Reebok want Dita Sari onboard its human rights campaign train is simple enough to answer: She creates good brand. She may not be Venus Williams, whose new endorsement contract with Reebok is reportedly worth $40 million over 5 years. But she adds a little bit of activist clout to Reebok competition against sweatshop villain Nike.
Why, though, would Reebok give an award to somebody that showed no signs and symptoms of wanting one? Did the organization not really know Dita history on Reebok? It not talking. Maybe it has arrived at believe its own hype,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Jackets UK Outlet Duvetica Down Jackets For Men Store[/b][/url], or maybe it figured that just like its a large number of Indonesian workers, who stitch and glue sports footwear because a under living wage is better than nothing, Dita Sari could be willing to play along for that prestige but for the money.相关的主题文章：

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