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Adidas touts new T,[link widoczny dla zalogowanych]
The T-Mac 4, billed as the first laceless performance basketball shoe,[link widoczny dla zalogowanych], would be the fourth "signature" shoe for Houston Rockets star Tracy McGrady. And, Adidas spokesman Travis Gonzolez says, it could eventually threaten the shoelace industry itself: "We believe the thought of laceless shoes will go across all sports."
The shoe lets wearers turn a lever in the heel to tighten cables to be able to tighten the shoe's fit. However the idea isn't just to finally eradicate the haunting peril of untied shoelaces for consumers.
The high-end sneaker business is also about targeting teens and grabbing their attention with something different,[link widoczny dla zalogowanych], such as the $250 sneakers with a computer chip meant to automatically adjust the shoe's fit. That Adidas shoe, simply called 1,[link widoczny dla zalogowanych], will debut in December.
So-called signature sneakers, backed in ads by star athletes used as endorsers,[link widoczny dla zalogowanych], in many cases are created to sell just 80,[link widoczny dla zalogowanych],000-100,[link widoczny dla zalogowanych],000 pairs but create cachet for the brand. "You want them to create these shoes aspirational,[link widoczny dla zalogowanych]," Gonzolez says. "And hard to get. You don't want them looking at store shelves for very long."
Just how about sneakers with computer chips but without laces? "These innovations take years to build up," Gonzolez says. "But I'm sure our (research) guys are trying to do something like that."
Real different: Dave Checketts,[link widoczny dla zalogowanych], owner of the expansion Major League Soccer team coming to Salt Lake City next year, really wants to confuse some fans with his team's nickname Real Salt Lake.
"I want parents sitting in your own home asking what it means,[link widoczny dla zalogowanych]," says Checketts,[link widoczny dla zalogowanych], who accustomed to oversee New York's Madison Square Garden and it is teams. "And I'd like the children to say, 'Dad,[link widoczny dla zalogowanych], you're so out of it.' "
The "Real" (ray-AHL) is a mention of the one of the world's most famous soccer franchises Spain's Real Madrid. Dozens of other teams worldwide use the term, meaning "royal" in Spanish,[link widoczny dla zalogowanych], but Checketts hopes the tribute might help lure Real Madrid to someday play in Salt Lake.
But, he admits that,[link widoczny dla zalogowanych], he mostly "wants to construct a brandname that shouts soccer." He says he "didn't want yet another animal mascot. Virgin Islands,[link widoczny dla zalogowanych], has eaten almost nothing but pudding since Sept. 13. "It's tough to say having a straight face since it is so ridiculous," he says. "But if Gandhi could bring down the British Empire by eating nothing,[link widoczny dla zalogowanych], eating pudding should bring DirecTV here."
So he eats only pudding,[link widoczny dla zalogowanych], except at meals involving his job: "That fact isn't on the internet site. But this isn't worth getting fired over."
DirecTV spokesman Bob Marsocci says he's passed along tips on how Travis can get DirecTV's Latin American feed and dismisses the pudding protest as "a publicity stunt,[link widoczny dla zalogowanych]." But Travis says DirecTV won't talk to him: "I simply want this to be over. I would just end up pirating the signal."
21st century: The Professional Bowlers Association starts a new season in a few days with innovations for example intends to let a woman play in at least one event and "virtual signage" ad logos that show up only on television. It is also selling manufactured goods features the likenesses of the oil patterns on its lanes. It's about time. . The continuing ATP Masters men's tennis tournament in Madrid hired professional models,[link widoczny dla zalogowanych], aged 19-27, to serve as ball girls during matches and wear apparel made by event sponsor Hugo Boss. But event organizers claim they're even-handed,[link widoczny dla zalogowanych], saying they'd use male models as ball boys when they stage a women's tournament in the future.
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