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High and New Technology Is the Biggest Selling Point
Six Chinese basketball Juniors came to McGrady, and with the guidance of him, they six felt the atmosphere of the top basketball. By conducting the match, McGrady made them understand they must play as a team, and then went to success. In order to let consumers to feel the charming place of "No brothers,[link widoczny dla zalogowanych], no basketball" and the team concept,[link widoczny dla zalogowanych], Adidas also made its product design with segmentation.
Shortly before, six Chinese top basketball Juniors went to the Adidas brother camp of China. In order to experience the top basketball atmosphere,[link widoczny dla zalogowanych], McGrady played the role as a guide. McGrady invited a top team, under the leadership of McGrady coach, Chinese teenagers would have a match with them. At the beginning of the game, teenagers were tough against the team, and their young faces were full of anxiety,[link widoczny dla zalogowanych], but under the guidance of McGrady, they gradually held their ground, and began to conduct an effective counterattack. In this game,[link widoczny dla zalogowanych], the content that McGrady wanted to teach was unity.
When the competition ended, "brothers" this word was written on each other's shoes of teenagers. McGrady wrote the "brotherhood" on a basketball, and it was brothers. Played the role as a NBA all-star identity, McGrady would let you know that "No brothers, no basketball". This would like to assist consumers to sense NBA charming places with a intuitive way, and to under both team basketball as well as "No brothers,[link widoczny dla zalogowanych], no basketball" with a deeper way. Adidas was not indulged in empty talk about team spirit, for team spirit has enjoyed popular support.
Now,[link widoczny dla zalogowanych], Adidas wanted to explore the definition of "What is a team indeed" with its convincing product design. In recent years,[link widoczny dla zalogowanych], the sports goods market segmentation was increasingly apparent. At present, like Adidas and other international well-known sports clothing brands, there are very perfect price, style and structure system in them. No matter you want to go for a jogging,[link widoczny dla zalogowanych], for fitness, or play tennis,[link widoczny dla zalogowanych], football,[link widoczny dla zalogowanych], even doing yoga and calisthenics, and you can according to your own acceptable price to find proper products in marketplace where sports brands are sold. It can be said that these sports brands have been 'armed' to the teeth.
Playing the part as a top priority, Adidas persevered in developing superior categories, such as for football and basketball, moreover,[link widoczny dla zalogowanych], in order to take part in competition,[link widoczny dla zalogowanych], the cultural concept and high-tech double strategy were applied. All of the days, the high-tech was a magic market competition weapon for sportswear brands to live at home and abroad, and it also became the biggest selling point for branding. Adidas catched up with Nike on product innovation.
At the same time, culture idea,[link widoczny dla zalogowanych], which was approved by consumers was put into products of Adidas. For instance, the top basketball players in the world altogether designed a style of shoes, which was called "Signature by teams". Be specially designed and produced according to their needs, and at the same time,[link widoczny dla zalogowanych], the shoes were suitable for all the basketball players.
Adidas has long-term cooperation with NBA teams for countless years, enjoy the exceptional Adidas Porsche Design shoes right now, Zapatillas Adidas Porsche Design running tennis shoes many size in stock.
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