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Progressive Corp. and 's Geico unit added customers by advertising low prices. Spending more on auto insurance marketing doesn't necessarily translate into higher sales, because consumers "don't buy multiple insurance policies."
Geico led insurers in ad spending in 2011 with an outlay of almost $1 billion, according to data compiled by SNL Financial. auto insurer, has used sports stars such as quarterback in ads. It was second with more than $800 million in spending in 2011. Allstate Corp. was third,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット[/b][/url], followed by Progressive and Farmers Insurance,[url=http://duveticaoutletcanada.halod.com/][b]duvetica down jackets men sale[/b][/url], which has a management relationship with AG.
That spending has helped the top five advertisers pull away "in terms of brand awareness" from rivals including Travelers Cos. and , McKinsey said. "This is likely because they are unresponsive to marketing messages based solely around price."
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Allstate hired actor as a pitchman for TV spots and radio ads that began airing in 2011 to supplement campaigns it already runs using and actor playing a character named Mayhem,[url=http://duveticaitaly.albirank.net/][b]Duvetica Shop[/b][/url].
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