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Artsana eyes local sourcing for Chicco babycare range
Bangalore,[link widoczny dla zalogowanych], Aug. 24
Italy-based Artsana SpA, that entered India through its babycare brand Chicco in April, is looking at sourcing opportunities in India for its apparels, shoes and toiletries range for Chicco.
The Indian babycare market (0-3 years) is estimated at about billion (Rs 5,[link widoczny dla zalogowanych],900 crore),[link widoczny dla zalogowanych], growing at 30-31 per cent with potential across 32 countries. has huge potential but we have to price ourselves sensibly here,[link widoczny dla zalogowanych], said Mr Vineeth Nair, CEO,[link widoczny dla zalogowanych], Artsana India Ltd.
As Chicco products are priced about 40 per cent lower in India compared to the rest of the world,[link widoczny dla zalogowanych], the company is considering a sourcing strategy to balance the price cut it is taking here. have already firmed up the sourcing partners in the apparel space and are in consultation with a few manufacturers for toys and toiletries, Mr Nair said.
Chicco, which has a presence in Delhi through an exclusive outlet, is looking at opening a series of such outlets in Bangalore, Chennai, Hyderabad, Mumbai, Chandigarh and Ahmedabad and a couple more in Delhi,[link widoczny dla zalogowanych], taking the number to 10 by December. The company also plans to be in about 10,000 multi-brand outlets, general stores,[link widoczny dla zalogowanych], and pharmacies, apart from departmental stores and large retailers in the top 10 towns across the country.
Explaining how Chicco would differentiate itself in the largely unorganised babycare market, he said that it would position itself in the mid-to-premium range, but offer products with innovations such as sleepwell pillow, infrared thermometre, travel solutions for babies and mosquito repellents for new-borns.
On the growth opportunity in the Indian babycare market, he says that the present day Indian baby has a lot of pockets open for it parents,[link widoczny dla zalogowanych], two sets of grandparents, aunts,[link widoczny dla zalogowanych], uncles and cousins, who are willing to spend on the baby. The pocket share for the baby is getting larger and therefore the opportunity for babycare brands.
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