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How unclaimed shoes started it all
OVER the years, P. Doshi, Shyam Doshi.
To their surprise, the "gentlemen's shoes" were snapped up really fast and they realised that there was a market for such shoes in Malaysia.
They set off looking for accomplished shoemakers in England as the Doshis believed that quality shoes sold better than branded labels,[link widoczny dla zalogowanych].
The shoemakers turned out to be prestigious factories that have been in business for over 100 years, including names like Swan and Barratts.
How it all began: Alka narrating Doshi's tale,[link widoczny dla zalogowanych].
At present,[link widoczny dla zalogowanych], P. Lal Store have three regular shoemakers - Loake,[link widoczny dla zalogowanych], Cheaney as well as Crockett and Jones,[link widoczny dla zalogowanych], and are expecting three more brands from England, Germany and Italy.
"Our shoes are made entirely of leather; from the upper,[link widoczny dla zalogowanych], the sole, the insole,[link widoczny dla zalogowanych], to the outer sole. Most of it are made of calf leather or high-quality sheep skin,[link widoczny dla zalogowanych]," added Alka.
According to her, calf leather is the current trend and there are two types - calf which has a matte finish and the polished calf with a more shiny surface. There is also the patent leather for black-tie events.
It is their in-depth knowledge of their customers and their affordable prices that has kept the business going over the years. Alka said their policy has been one of the main causes for their success too.
"It is our policy not to overprice our shoes. We carry the lowest and best prices every day. Our margins are kept at a minimal because we like to focus on volume," she added.
In fact they offer a guarantee that P. Lal Store offers the best prices anywhere in the world. Their prices range from RM400 to RM2,[link widoczny dla zalogowanych],000.
Since their move to Jalan Gasing, they have spent RM2mil purchasing new stock in the last six months. That translates to 10,000 pairs to choose from at the outlet.
She said their prices are low because duties on leather goods were removed some 10 years ago.
In addition,[link widoczny dla zalogowanych], their long-term relationship with the suppliers have helped them bring down prices significantly. They pay in advance, which gets them good cash discounts.
Apart from shoes, they also sell accessories like the wooden shoe trees that helps absorb moisture from shoes and maintain their shape.
"We also help give advice to customers on proper shoe care including the best shoe cream or polish. We also have a list of cobblers that our customers can frequent," added Alka.
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