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The brand,[url=http://duveticashop.olimx.com/][b]Buy duvetica jackets online duvetica down jackets men sale uk outlet[b][/url], which is currently sold through Loblaw Cos. Ltd. superstores,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]http://billigtmonclerdunjackastockholmrea.olimx.com/[/b][/url], said it will open four such stores this year, including three in the Greater Toronto Area.
The company defined "stand-alone" as stores that are not within or adjacent to a Loblaw store.
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The retailer also plans to open two smaller "studio" stores in downtown Toronto,[url=http://discountnikesoccershoes.webmium.com/][b]http://discountnikesoccershoes.webmium.com/[/b][/url], including one in Maple Leaf Gardens, later this year.
The moves come amid unconfirmed reports Mimran is also scouting a location in Manhattan. Reported by bloggers on both sides of the border, it has so far been denied by the company.
Mimran previously built the Club Monaco chain into a cross-border retail powerhouse. The chain was subsequently bought out by the Ralph Lauren Co.
Mimran went on to create the Joe Fresh brand for Loblaw Cos. Ltd. in 2006. The line includes clothing, footwear and cosmetics.
In addition to broadening its reach beyond mainly suburban supermarkets, the creation of stand-alone Joe Fresh stores will help raise the brand's profile while also testing its ability to compete directly with other similar low-price, fashion-forward retailers, industry experts said.
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By initially locating in Loblaw stores, Joe Fresh was able to expand quickly across Canada and gain frequent exposure to consumers, noted Richard Talbot, president and chief executive officer of Talbot Consultants International Inc.
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The low-priced brand is now one of the largest in Canada in terms of unit sales. But Talbot said it's unclear whether that's because the brand is popular or because it's carried by the biggest supermarket chain in the country.
"Once you're in a mall and competing directly with other fashion stores, that's a whole different thing," he said,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online[/b][/url], noting malls are now dominated by stores that design, make and sell low-priced merchandise.
The first mall-based Joe Fresh store will open in late March in Heartland Town Centre in Mississauga.
It will be followed by one in Bramalea City Centre in mid April, one in Vaughan Mills in late May,[url=http://duveticaitaly.albirank.net/][b]Duvetica Shop[/b][/url], along with one in CrossIron Mills, in Rocky View, just north of Calgary,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]discount cheap soccer cleats with free shipping for sale[/b][/url], in early May.
The studio stores,[url=http://parajumpersonsalestores.blogspot.com/][b]Parajumpers on Sale[/b][/url], which are located immediately beside or below a Loblaw store, will be in Maple Leaf Gardens and at Queen and Portland Sts.
The move follows the successful launch of its first stand-alone store on Granville St.,[url=http://newkevindurantshoes2012.blogspot.com/][b]new kevin durant shoes 2012[/b][/url], in Vancouver, last October, the company said.
To oversee the development and growth of the new stores, Joe Fresh recently named Lucy Van Der Wal as senior vice-president. Van Der Wal was previously head of H Canada, a Swedish owned global brand that like Joe Fresh is vertically integrated.
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