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Venus Williams to unveil low,[link widoczny dla zalogowanych]
By Michael McCarthy,[link widoczny dla zalogowanych], USA TODAY
Now serving against athletic giants: Nike,[link widoczny dla zalogowanych], Reebok and Adidas: Venus Williams. The tennis star is set to join the low-priced sportswear revolution today by launching her own line of shoes,[link widoczny dla zalogowanych], clothing and accessories nationwide through the Steve Barry's retail chain.
Every item in the 120-piece collection dubbed "EleVen" will be priced at $19.98 and under. The line includes everything from the tennis star's signature "V-Court" sneaker ($14.9 Cool

to t-shirts,[link widoczny dla zalogowanych], street apparel,[link widoczny dla zalogowanych], gym bags and jewelry.
Williams is on track to graduate with a degree in Fashion Design from the Art Institute of Fort Lauderdale in December. She's had her hand in every aspect of EleVen,[link widoczny dla zalogowanych], from picking out materials to selecting in-store advertising. Today's budget-focused consumer,[link widoczny dla zalogowanych], says Williams,[link widoczny dla zalogowanych], needs a lower-priced alternative.
"I've always wanted to do clothes that are accessible to everyone,[link widoczny dla zalogowanych]. No matter what their income or lifestyle,[link widoczny dla zalogowanych]. New York Knicks guard Stephon Marbury shook up the sneaker business by launching his $14,[link widoczny dla zalogowanych].98 "Starbury" shoe through the fast-growing chain in 2006,[link widoczny dla zalogowanych].
Since then,[link widoczny dla zalogowanych], Chicago Bulls center Ben Wallace,[link widoczny dla zalogowanych], PGA golfer Bubba Watson and Hollywood celebrities Sarah Jessica Parker and Amanda Bynes have launched signature shoes/fashion lines through the retailer.
When asked about Marbury's recent criticism that EleVen should go under his Starbury brand,[link widoczny dla zalogowanych], Williams doesn't take the bait. Marbury "did come first,[link widoczny dla zalogowanych]," she says diplomatically. "One thing I like about Stephon is he says what he's thinking. That's a real kind of freedom,[link widoczny dla zalogowanych]," she says.
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