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Case in point, companies like Virtumundo, Inc. (they are apioneer in the performance based market) are now willing tocharge nothing upfront in many cases for an advertising campaignand to just do a revenue share with you on the back end; this istypically 20-40% of your SRP, will vary depending upon yourgoods and/or services. And, they will do a test campaign priorto a full-bore campaign to make sure that the response rateswill be worth their investment.
Opt-in e-mail is still a viable and excellent way to market yourcompany but expect less results, lower costs/fees (more vendorsequals more competition which is good) and the need to repeatyour campaigns if you want to see tangible results. And don'tget dazzled by a design firm or your in house marketing staffthat wants to design a fancy HTML e-mail message for you -65-75% of the market today still doesn't want fancy graphics,they want a short message, delivered concisely with shortparagraphs in a text format. Less is more!
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A good rule of thumb when budgeting for a web site is to assumeyou will pay approximately $250-300. USD per page - this shouldinclude your graphics design, content development, setting upregistration forms, etc. This may sound too expensive for manycompanies but for better or worse perception is reality in theonline world! So, don't short change yourself, put someresources into your web site and be prepared to continue to doso - it's now a vital component of any company's ongoingmarketing processes that needs constant upgrading liketraditional marcom (PR, print, etc.) materials.
"The New Marketing Landscape Many of us in the marketingservices and/or agency business are starting to see some realtangible marketing patterns emerging that businesses need to beaware of if they want to leverage their marketing dollars inthis ""post .com implosion economy.""