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Have you ever thought that it is too hard to make money with your business? That you just need more clients to make ends meet? Is finding new clients the big problem in your business?
There are three things you need to do to attract a consistent flow of steady clients to [link widoczny dla zalogowanych] you:
Planning
Your business marketing needs to be on auto-pilot. You need to automatically attract all the clients you ever need. But how do you do [link widoczny dla zalogowanych] that? You [link widoczny dla zalogowanych] need to have a marketing plan.
Consistency
You need to work at your marketing consistently and set up a system that will automate your marketing.
Focus
Focus on the results you want.
There are ten steps to more clients:
Make client attraction a priority
Marketing is the most important aspect of your business as this is what grows your business. It is your livelihood. You need to make time work for you. Create systems so that you have time to do it. When you are in charge of your time, you will have more success so figure out what you are wasting time on, and start focussing on your marketing. Make sure you dedicate one day per week on your marketing.
Focus on their results and your advantages
Learn about strategizing and your unique position in the marketplace. Who are your competitors in the marketplace? What makes you different from them? What results do you get for your clients? One of the biggest reasons people fail with their marketing is because they talk about their product or processes or their labels, but they don't talk about results. So get specific about the problems you solve and the benefits to your prospect. And focus on results. Results are why people buy.
Make your ideal client profile
When you know who your ideal client is, you can [link widoczny dla zalogowanych] focus your marketing on them. You know what their hot buttons are, you know how to position your compelling marketing message, and you know where they "hang out." To do this, you need to make profiles of your existing clients, or build it into your surveys. Ask them what problems they face, or what they struggle with and what they will pay for that to be taken away. Then rank your existing and past clients into [link widoczny dla zalogowanych] groups A and B. Use the top ranked clients to make a profile. Then you can market to them.
Construct [link widoczny dla zalogowanych] a compelling marketing message
You need to come up with a claim that solves your ideal client's problem. Make up and memorize a compelling "elevator speech" that get people saying: "Wow! That's exactly what I need! May I have your contact details?" You need a tagline that people remember. So that when they see [link widoczny dla zalogowanych] it, they understand that you are exactly what they need.
Package what you know, what you offer and what you charge
You need to create your own product or system with what you know. It gives clients different options. Offer programmes instead of one time sales. Most people get better results [link widoczny dla zalogowanych] when they [link widoczny dla zalogowanych] are in a programme as opposed to a [link widoczny dla zalogowanych] one or two step system. Your [link widoczny dla zalogowanych] business will then profit by better testimonials and systems. It [link widoczny dla zalogowanych] is a win-win situation for all parties. Also by giving a choice of programmes you change the choice from whether to hire you or not to which programme to take.
For step 6 - 10: Read part 2 here
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