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Financial Services Social Media: Dipping Your Toe in the Water
When building a financial services social media program you should review the best options. A big part of success in financial social media programs comes from how you say something as well as what you say. The financial services industry, one of most heavily regulatedindustries on the face of the planet, has been somewhat reluctant to embracefinancial services social media programs. One could say that they are downrightfrightened by such programs given that the SEC, Finra, Sifma and whole host ofother regulatory agencies are lurking about…Want try are financial services social media program? Sure you do. Wecan offer some advice to get you started on your financial services socialmedia campaign.Check with compliance. Yes, I know the line: I’m from compliance, I here to help you… Justhearing it will send people running headlong to the exits… However, it isimportant that your compliance officer have an understanding as to what youwant to do in terms of content, the vehicles that you plan to use as part ofyour financial services social media campaign and so on.Determine your vehicles.There are many to choose from. When building a financial servicessocial media program you should review the best options… The freebie servicesare a good place to start and include LinkedIn, YouTube, Twitter and many bloghosting sites. Once you determine your vehicles, link them all together so yourprospects can get a total picture of who you are.Hire an expert (or at leastsomeone to read your content).You probably are fairly good with numbers. If you can write, all thebetter. If you’re unsure of your writing skills,[url=http://www.isabelmarantsneakersbootss.com/]isabel marant sneakers sale[/url], hire an expert (a ghostwriter, you will). Content is key to a successful financial social mediaprogram and if your content is boring, nobody will read it and the effort willbe an exercise in futility.Who do you want to reach?Of course, you want to reach high net worth individuals (well, whodoesn’t?). Understand their media habits. A good place to start is by pollingyour own customers which should give you a pretty good idea as to what vehiclesshould be central to your financialservices social media program.Get in the discussion.Things are happening all the time… curate content on your varioussites. Comment on the things that others have written… Link to their sites…Follow them on Twitter. You’ll be surprised at how quickly your community offollowers will build.Style.A big part of success in financial social media programs comes from howyou say something as well as what you say. Develop a voice. If humor andsarcasm are your strong suits, so be it. Let your personality come through inyour writing.Consistency. What happens when you see a blog or website that hasn’t been updatedsince the Civil War? Yup… you quickly move on. Another part of a successfulfinancial services social media program involves being consistent in updatingyour content. If you blog twice weekly, stick to it and do so on the same daysas people will begin to look for your postings on those days.There you have it… Some simple, easy to initiate steps towardsundertaking a financial services social media program.