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Toonz enters children's merchandise sector,[link widoczny dla zalogowanych]
Bangalore, Dec .17
Toonz Retail India Pvt Ltd is the latest entrant in the Rs 50,[link widoczny dla zalogowanych],000-crore children's merchandise industry in the country with its chain of 12 retail stores in Kerala and Bangalore.
The Toonz merchandise will promote characters such as Dora,[link widoczny dla zalogowanych], Sponge Bob,[link widoczny dla zalogowanych], Ben 10 Ultimate Alien,[link widoczny dla zalogowanych], Noddy and Animal Planet.
present, we have eight licences and are in talks for more, says Mr Vikram Nair,[link widoczny dla zalogowanych], Managing Director, Toonz Retail India.
Stores
Toonz stores,[link widoczny dla zalogowanych], launched in the last one month,[link widoczny dla zalogowanych], currently stock around 1,[link widoczny dla zalogowanych],000 SKUs across various segments such as apparel,[link widoczny dla zalogowanych], furniture, accessories,[link widoczny dla zalogowanych], shoes,[link widoczny dla zalogowanych], stationery and toys.
The children's merchandise market has a premium tag attached to it,[link widoczny dla zalogowanych], a positioning that Toonz will not opt for.
will offer quality and variety but products would be at a 20-25 per cent lesser price,[link widoczny dla zalogowanych], says Mr Ankur Aggarwal, Director, Toonz Retail.
Apart from the 1500 sq ft format,[link widoczny dla zalogowanych], Toonz will also have 60 sq ft kiosks at vantage points in malls.
would be in the lobbies or passages of malls where children tend to play and would stock at least 300 SKUs, says Mr Nair. Toonz is targeting a store count of 50 by the end of this fiscal across the country including a presence in Tier 2 and Tier 3 towns.
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