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Banner Stands Selection for Effective Display at Trade Shows
Attending trade shows represent a sizable expense for the companies that rely on them for business development. One way to gain a better return is to invest in ways to better attract prospects to one's booth. Attending trade shows represent a sizable expense for thecompanies that rely on them for business development. One way to gain a betterreturn is to invest in ways to better attract prospects to one's booth. Thiscan be done affordably and effectively through banner stand display systems.Banner stands bolster one's presence at trade shows by making the space moreinviting and more effective at communicating the company's products and valueproposition. Banners stands come in a variety styles and types depending on theneed. They can be printed in a myriad of styles to match or complement anycorporate or product branding.Choosing the right set of banner stands requiresunderstanding the various types available. Here is a brief overview of thetypical banner stands.BasicThis is the workhorse of banner displays. Lightweight, butdurable,[url=http://www.ewwealth.com/]christian louboutin outlet[/url], this stand uses an upper and lower channel system to secure thebanner. This versatile system can interchange graphics so it can be adapted todifferent needs. These banners are typically used as secondary signage as theyare somewhat limited in size options.X and L FrameSo named because of the support system shape ("X"or "L"),[url=http://www.ksacinc.com/cheapbeats/?]beats by dre outlet[/url], these stands are more versatile than the basic systemsbecause they come in a wider variety of sizes (up to 1500mm). Althoughlightweight, they are not designed to be as portable as other systems. Theseare used as support signage or as a background for smaller sub-displays inlarger booth systems.Flex SystemsThese stands are used singularly or linked together.Singularly they are similar to the Basic and X & L Frame stands. The realbeauty of this system is the ability to create panoramic backgrounds by linkingstands to support a seamless graphic. This makes them especially well-suited totrade show use as the Flex system can create and demarcate spaces. Set-up issimple as the stands snap together quickly.Retractable (Rollups)These banner stands are great for quick set-up as the bannerrolls out of a base unit and links to a telescopic pole (similar to aprojection screen). The base makes them very stable and they are great to usewhen signage needs to be put up and taken down quickly. The base is heavy so itis also useful in high traffic areas as it can withstand some knocking about.HorizontalsThis system is similar to the retractable system, but thebanner rolls-out horizontally. This yields a continuous and seamless bannerwhich can provide a background graphic to the booth. This can also be configuredto create and delineate specific spaces within the trade show space.MediaThese banner systems leave room to incorporate a videodisplay monitor into the banner graphic. This is important these days as a goodtrade show presence relies on the latest technology. The system allows formedia to be played or used as a presentation screen.Banner stands are an integral part of trade show displays.Understanding the various banner stand types is essential to help design thebest system and get a sense of the graphic possibilities and sizes available.