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What's the Marketing Buzz About
In the hot space between the tech and marketing worlds there has been some considerable buzz of late about the efficacy of QR codes. QR -- short for Quick Response -- codes are black patterns in a square shape on a white background,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich Herren outlet[/b][/url]. These are the codes used by many airlines to check-in for flights using your smart phone.
The information encoded can be a text, a URL or almost any other form of data. When these bar codes are posted in public or private spaces they can be scanned by smart phones so users can get fast, direct access to websites or other online data resources to promote businesses, offer deals, deliver information or just plain advertise. The advantage is the speed and efficiency that smart phone scanning can offers users who may not have time to remember or write down a website address or surf the web to get to the site that features the information that is being promoted. Huge in Japan (where they were conceived in the 90s to as a manufacturing tracking device) and quickly catching on in Europe, QR codes are just making their way to America. It's hard to tell whether this will be Beatlemania Stateside or if this is just another techie trend that won't play in the Peorias between cities like New York and San Francisco.
Not surprisingly, some of the "hippest" industries in the country -- fashion and rock music -- have been some of the first to take the QR code buzz to maximum levels of exposure.
The Music and technology festival South By Southwest, held annually in Austin, TX, is known for introducing the latest technology to the mainstream (like it did for Twitter in '07 and FourSquare in '09) made a headliner out of QR codes. There were QR codes all over the festival, including on the official festival badges. According to Evolver, "QR Codes will be even more 'everywhere' at SXSW 2011 than they were last year, with good reason. As the smartphone-toting throngs stream past posters for bands and tech startups, plenty of potential exists to coax them into linking to websites, apps,[url=http://parajumpersonline.webmium.com/][b]2013 PJS Jackets Shop Sale Kodiak Jackets Online PARAJUMPERS[/b][/url], videos and free stuff using the codes,[url=http://cheapindoorsoccershoesonline.blogspot.com/][b]cheap soccer cleats online[/b][/url], which have grown significantly more popular since the crowds last surged through the streets of Austin."
Obviously there are some great advantages to the technology. It's fast and it's made for people "on the go." It integrates web technology and the virtual world with real, physical space. It's eye-catching and it's great for businesses who want to attract new customers or markets that wouldn't otherwise find them.
Bookmark a website, Make a Phone Call,[url=http://woolrichoutletdeutschland.halod.com/][b]Woolrich Deutschland[/b][/url], Send an SMS, Send an E-Mail, Create a vCard, Create a vCalendar Event, Google Maps, iTunes App URL, Foursquare Venue URL, Play a video, send a tweet,[url=http://cheapindoorsoccershoesonline.blogspot.com/][b]cheap indoor soccer shoes online[/b][/url], and many other forms of data delivery. You are only limited by your imagination.
From erecting a whole new paradigm of marketing and advertising to being an over-hyped false alarm in a tech era that's already peaked, those Americans who even know what QR codes aren't all in agreement about how valid a marketing tool this kind of technology can become in the States. Defenders say it's an absolute necessity for America to keep up with her Eastern and European counterparts on the technological scene; if we aren't going to lead, we best stay in the game as followers, as peers. And then others point to the fact that America is an overwhelmingly automotive commuting country and that QR codes perform best in places with heavy foot traffic like Tokyo, Paris,[url=http://kevindurantshoesforsale.blogspot.com/][b]kevin durant shoes for sale[/b][/url], London and New York and San Francisco, two of the most atypical American cities in the country in almost every category.
Others still say the smart money is on context. No,[url=http://merrellfootwearsizechart.webmium.com/][b]http://merrellfootwearsizechart.webmium.com/[/b][/url], there's no purpose of posting a QR code on a billboard alongside a highway in a Midwestern suburb. But what about that Midwestern mall? Small businesses without major brand recognition can bring in new customers by being the first to add this exciting new technology in a small town or suburb that doesn't see a lot of edgy,[url=http://duveticadeutschlandshop.halod.com/][b]Duvetica München Shop herren[/b][/url], cutting-edge ideas in action. And by attracting the youth market, which is most likely to be turned on by QR codes in areas where they may not otherwise get a lot of lip service,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Jackets UK[/b][/url], mall-type stores selling sneakers,[url=http://discountmerrellshoes.webmium.com/][b]discount merrell barefoot shoes discount merrell shoes online shop[/b][/url], cellular phones and concert tickets can get a lot of business with this group, one of the advertising and marketing world's most coveted -- and, sometimes,[url=http://merrellfootwearsizechart.webmium.com/][b]sell discount 2013 merrell footwear size chart online store[/b][/url], fickle -- demographics. With time and reputation-building, one can expect older users and less edgy businesses to follow suit, using QR codes to offer deals on every and any thing from the banal to the novel,[url=http://giuseppezanottioutlets.webmium.com/][b]2013 Giuseppe Zanotti shoes outlet sale[/b][/url], from auto services, grocery coupons and public service information to movie trailers, music downloads and recreational events. They may even replace basic business cards.
Not to mention the fact that from a business owner's perspective,[url=http://kevindurantshoesforsale.blogspot.com/][b]jordans shoes[/b][/url], QR codes are relatively simple, free and painless to create. Some of these will even offer tracking devices to see how many people are scanning your business's codes, how often,[url=http://parajumpersonline.webmium.com/][b]Kodiak Jackets Online PARAJUMPERS[/b][/url], in what location and with what devices. You can also brand them with style and color. Phone apps like QR Droid and QR Code Scanner Pro for Blackberry are already in the game for some smartphone owners with these features.
Of course, like any other marketing tool, the hard part isn't finding a place to park your ad but knowing to whom it speaks. Without getting bogged down in the technological aspect of QR codes,[url=http://giuseppezanottioutlets.webmium.com/][b]Giuseppe Zanotti Sneakers outlet sale[/b][/url], it's important to remember that this is just another marketing device and that knowing your brand, how to speak to your customer in terms of voice and place and what they're looking for still apply as they would if you were erecting just another billboard on the side of the road. Will QR codes bring new customers? Probably. But will they change the demographic that your business already speaks to? Well, that depends on you and your business. What the window of newness offers right now, unlike any other quality when it comes to broadening a customer base, is that the glean and shine of the new is only effective when it's new.相关的主题文章：

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