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Submitted : 2011-07-20 00:00:00Word Count : 407Popularity: Not RatedTags: performance improvement consulting, systems thinking
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Using Contact Centre Data Can Improve Customer Service
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Many businesses are missing a trick by failing to using contact centre data to improve customer service.

Research by the Customer Contact Association revealed that only a small fraction of businesses were currently using customer data to develop their existing range of products and services.

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Businesses should look at what their customers are complaining about the most to examine whether there is a fault with one of their processes as this will help them improve performance.

Performance improvement consulting professionals can apply systems thinking business theory to an organisation to help an organisation view their processes from a customer's perspective.

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Companies should also be aware of that more customers are opting to use the internet as a means of contacting a business and this must be integrated into their customer services department.

An increasing number of people are taking [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] to social networking sites such as Twitter to ask questions and air their grievances and this platform can be utilised by organisations as another way to respond to consumers.

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