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Just about any business can potentially benefit from banner marketing. From use at trade shows to corporate communications to drawing customers to retail, more and more business owners are coming to realize how effective banners can be for building business. Just about any business can potentially benefit from bannermarketing. From use at trade shows to corporate communications to drawingcustomers to retail, more and more business owners are coming to realize howeffective banners can be for building business. One of the most flexiblesolutions is known as the pull up banner system. This type of stand is also known as a retractable orcassette system. It is a fully self-contained unit which incorporates acartridge that is housed in an enclosed base. One of the main benefits is thatset-up is quick as all one needs to do is withdraw the banner from the base andattach it to the overhead bar. Take down is just as easy – detach from the barand the graphic rolls into the base and is fully protected from damage. Theunit can then be slipped into its case for easy portability. Pull up banners come in a wide range of sizes. The widthsvary from 800mm to 2400mm to provide plentiful space for vivid and bolddesigns. To really breakthrough in crowded environments, super-tall banners upto 4 metres in height are also available. This is crucial on a crowded exhibitfloor or even in outdoor locations where lower display stands may be obscuredby pedestrians.The easy set-up of a pull up banner makes them ideal forretail and restaurant use in front of the location or storefront. The systemmakes a great complement to overhead and window signage. Experts in the retailuse a term known as window blindness. This refers to the common habit ofpedestrians simply walking along without looking at an establishment's windowdisplays or signs. This is even more common these days as many people havetheir eyes glued to their smartphones as they walk along. Putting a banner ontothe pavement helps the business get more attention and drive walk-in traffic.Pull up banners can be purchased with an interchangeablecartridge option. This provides even more flexibility beyond its portabilityand easy set up. Having the option to change graphics makes this type of bannersystem ideal when promoting rotating specials or sale items. A common use ofthis banner type is at a restaurant which wants to promote nightly menuspecials. Each day the graphic can be changed to correspond to that evening'sitems. The same approach can be applied to retail when seasonal deals orproducts need to be promoted.Finding pull up banners is easy thanks to the Internet.There are a variety of manufacturers and online retailers specialising in pullup and banners stands of all types. Many also offer free design services andcan consult on the best types to deploy for one's particular situation andneed.Just about any business can benefit from banner displayadvertising to build traffic and business. The bold graphics and myriad ofstyles, sizes and types means there is a system to match any need at a pricepoint that will fit just about any budget.