Forum Karczmy Bezdennego Kufla

cheapbag214s

Investment World,[link widoczny dla zalogowanych]
I recently had a experience at a book store. I collected handful of CDs to drop into my shopping cart software when I realised the store were built with a 50 per cent discount in it till a fortnight ago. Peeved with myself for missing the sale, I placed the CDs back in stock and just managed to move on! For those who have also had such experience,[link widoczny dla zalogowanych], it's worth noting that we behave similarly when we take investment decisions. How?
Missed a buy'We would have probably bought the CDs at your regular price. However when we notice that the same CDs were readily available for a 50 per cent discount just a fortnight ago, then we have the pain of coughing up 100 per cent more today. Importantly,[link widoczny dla zalogowanych], the crossed discount sticker tells us that we missed a buy And that hurts.
If we are typical consumer, we'd wait to purchase the CDs at the next discount sale. Or buy it a normal price sometime later when the pain is forgotten and also the discount sale is a faded memory! The crossed discount sticker essentially changed our value perception of the CDs. Psychologists refer to it as Anchoring Bias. In this instance, our decision is anchored to the discount price.
Anchoring biasAnchoring bias also plays itself within the stock market. Suppose you read articles and feel compelled to purchase a stock,[link widoczny dla zalogowanych]. You also notice that the stock was recently trading near its 52-week low,[link widoczny dla zalogowanych]. You then realise it has moved up 10 per cent in a single week,[link widoczny dla zalogowanych]. What would you do,[link widoczny dla zalogowanych]?
Then chances are you will pass the investment opportunity, looking to purchase the stock if it declines again. But buying CD differs from buying stock. You buy a CD for self consumption. You purchase a regular for selling at a higher-level.
Passing up a regular priced CD is unlikely to prove costly,[link widoczny dla zalogowanych]. Not buying a stock could cause missed opportunities,[link widoczny dla zalogowanych]. Let's say the stock continually climbs up? Would your anchor price change as well,[link widoczny dla zalogowanych]?
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